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Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their personally identifiable information (PII) is being used online. PII, as described in U.S. privacy law and information security, is information that can be used on its own or with other information to identify, contact or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your personally identifiable information in accordance with our website.

What personal information do we collect from people who visit our website, content hub or podcasts?

When registering on our site, as appropriate, you may be asked to enter your name, email address, company or other details to help you with your content experience.

When do we collect information?

We collect information from you when you subscribe to receive updates, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, visit the website, or use certain other site features in the following ways: To send periodic emails regarding products and services or to follow up after correspondence (email or phone inquiries)

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards. We only provide articles and information. We never ask for credit card numbers. We use regular malware scanning. We do not use an SSL certificate. We do not need an SSL because we do not collect payment or resell information. Ever.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, cookies are used to help understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s help menu to learn the correct way to modify your cookies.

If you turn cookies off, some of the features that make your site experience more efficient may not function properly. This won't affect the user experience that makes your site experience more efficient and may not function properly.

Third-party disclosure

We do not sell, trade or otherwise transfer to outside parties your personally identifiable information.

Third-party links

Our site may contain links to third party sites and features. This Privacy Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their sites, features or policies. Please read their privacy policies before you submit any data to them.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following: Users can visit our site anonymously. Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website. Our Privacy Policy link includes the word “privacy” and can easily be found on the page specified above.

You will be notified of any privacy policy changes on this privacy policy page You can change your personal information by emailing us.

We honor Do Not Track signals and Do Not Track or plant cookies when a Do Not Track (DNT) browser mechanism is in place.

It's also important to note that we do not allow third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email within seven business days

We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to send information, respond to inquiries, and/or other requests or questions, as well as market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CAN-SPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way, as applicable.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email and we will promptly remove you from all correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

600 W. Fulton Street
Suite 600
Chicago, Illinois 60661


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Where to buy

About the Book

Becoming Essential

In his 25+ years of working as a partner to both associations and some of the biggest, most forward-thinking for-profit companies, author James E. Meyers has seen all sides of the strategic planning spectrum: organizations that face the future by hiding in the corner, hoping it’ll all go away, and those that careen headfirst into a fail-fast approach. For many associations, success comes in the gray area in between.

To be truly future-focused, you need your members to think about you as providing an essential service, one that they are unwilling to do without.

How do you do that? You make your association essential to your members’ lives.

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In this book, Meyers explains how association leaders can think bigger, inserting their organizations into the most pressing issues of our day to be on members’ minds all the time. Association leaders will learn:

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About the Author

James E. Meyers

James E. Meyers founded Imagination, a content marketing agency with offices in Chicago and Washington, D.C., in 1994. He has since worked with some of the largest, most forward-thinking companies and associations, helping them futureproof their marketing and messaging. Jim specializes in developing strategies for organizations seeking to offer enduring value and relevance by transforming their publishing programs into dynamic, always-on content built to anticipate and deliver on customer and member needs.

Prior to the start of Imagination, Jim served as group president of Macmillan Business Publishing, senior vice president of marketing for the Chicago Sun-Times and senior vice president of marketing at Carson Pirie Scott stores.

Jim received a bachelor’s degree in marketing and advertising from the Indiana University School of Business. He has also completed management and leadership programs at Northwestern University and the University of Virginia’s Darden School of Business.

When not leading one of the planet’s most talented and enthusiastic workforces, you can find this Fort Wayne, Indiana, native sipping a favorite single-malt bourbon and watching Game of Thrones or Hoosiers.

About Imagination

Imagination, named large Content Marketing Agency of the Year in 2012, has more than 100 full-time employees who are experts in creating omnichannel content strategies, execution and distribution for Fortune 500 clients and leading trade associations throughout the world.